Universal Amphitheatre gets new name: "The Universal Amphitheatre is being rechristened the Gibson Amphitheatre at Universal CityWalk as part of a joint partnership among instrument maker Gibson Guitar Corp., Universal Studios Partnerships and House of Blues Concerts. The 10-year pact with the Nashville-based instrument maker -- which markets Gibson, Epiphone and Dobro guitars, Steinberger basses, Slingerland drums and Baldwin pianos -- also will entail a partnership with House of Blues on a select number of special events at the Universal City venue. HOB operates the amphitheater and books more than 100 shows per year there. Gibson also will be afforded new production and product-placement opportunities via its association with NBC Universal. USP and Gibson executives declined to put a dollar value on the agreement, but sources indicate the deal is worth $10 million-$15 million. The target for an official opening for the Gibson Amphitheatre is late summer"
as much as i respect gibson, this is bull shit!!!
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