Studios shifting d-cinema stance, hint at subsidies: "Marking a significant industry breakthrough, the major studios officially acknowledged for the first time Wednesday a willingness to subsidize, at least in part, the transition to digital cinema through an independent financing entity yet to be created. Speaking to theater owners at ShoWest, Charles Goldwater, CEO of Digital Cinema Initiatives, the seven-studio coalition created to address the transition to digital, proposed the creation of a financing entity that would create a pool of capital for the entity to then administer as subsidies to theater owners. Theater owners in turn would use the subsidies to buy the equipment needed to outfit their theaters digitally. Although he did not specifically address who would provide the financing entity with the bulk of its capital, Goldwater offered the formula that 'the contribution toward the financing of digital cinema employment from the various industry participants, including distributors and exhibitors, should be relative and proportional to the potential benefits expected to be realized in digital cinema.'"
it takes a while but now they are starting to think in a manner that might actually allow them to win. pick up the pace my friends!!!
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