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Thursday, March 25, 2004
Wired News: Satellite Struggles to Find Niche
Wired News: Satellite Struggles to Find Niche: "The early days of satellite radio could hardly have been less auspicious. XM Satellite Radio planned to debut its service Sept. 12, 2001, but the nation ended up having other things on its mind that week. Once the service got up and running, subscribers slowly trickled in. Wall Street turned up its nose at XM and its late-to-the-party competitor Sirius Satellite Radio, and both began drowning in heaps of debt. Now, two and a half years later, the bust has turned to boom. Skeptical subscribers and investors have come around. Howard Stern is making noise about switching to satellite radio. And, most tellingly, broadcast radio is on the defensive."
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