Thursday, April 15, 2004

Opening Apple's iTunes DRM

Slashdot | BusinessWeek on Opening Apple's iTunes DRM: "'BusinessWeek is running a very interesting story on Apple's foray into music, with a different bent to everyone else's. BW suggests that, instead of opening the iPod up to the world, Apple should instead license its DRM - 'Fairplay' - to anyone who wants to start up a music store. The upside is obvious: it would mean that Apple's music format, AAC, would become ubiquitous; Apple could quite feasibly make money on licensing fees (say 1 cent per song sold); and, it would just happen to stick it to Microsoft and the Windows Media Format. As the iTunes Music Store isn't running at a profit (or forecast to make a big one), having the Music Store clones eat into Apple's existing market share wouldn't be a problem; all these stores would be doing is building a bigger potential market for the iPod.'"

couldn't have said it better myself. as a matter of fact i think that is exacly how i said it too!!!

also see:

Slashdot | Real Begs Apple for Alliance: ""In a an extremely forward move, CEO of Real Networks Rob Glaser has emailed Steve Jobs, imploring him to open up Apple's AAC Digital Rights Management System - FairPlay - to Real. The upside for Real - all music sold by them would be compatible with the iPod. The upside for Apple - Real would make the iPod its primary device for the RealNetworks store and for the RealPlayer software. However, Mr. Glaser wasn't just dangling carrots - he implied that should Apple not be a receptive partner for an alliance, he would be forced to look towards Microsoft. There was a similar post made not too long ago, with BusinessWeek's take on the whole thing." There's a Reuters story as well."

all i can say is if steve says yes this puts them in amazing position. it takes players #2 and #3 in codec/player biz and makes them a team. this in conjunction with picking up hp for hardware, player #2 in that world, makes apple's front a formidable opponent for any one. m$ included. steve please take the deal!!!

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