Hollywoodreporter.com

Bowie into mash-up mix with Audi, Sony: "David Bowie, in conjunction with Audi of America and Sony Media Software, is taking the mash-up phenomenon into the mainstream. Fans are invited to download the star's music and remix it into their own creation as part of a competition. Participants can get Acid Xpress, a free version of Sony's Acid Pro music creation software, at www.neverfollow.com. That dedicated Web site also is where fans can download one-minute segments of Bowie's songs from his newest album, 'Reality,' along with older material. Audi of America is using a mash-up of Bowie's 'Never Get Old' and 'Rebel Rebel' as the music for its current ad, tying it into the automotive company's sponsorship of the artist's tour. "