Dark Horizons: How to Swear on Network TV (March 19th, 2004)

Dark Horizons: How to Swear on Network TV (March 19th, 2004):
This is an explaination of the channel4 post submitted by tree!

"One of the most utterly disturbing trends this year so far has been the sanitising of American TV in the wake of the Superbowl half-time disaster. Yes the Janet Jackson incident seems to have been, as Bill Maher put it this week, 'the nipple that broke the camel's back' with conservative lobbying groups using it to finally muzzle Howard Stern, cut back on anything risque in terms of sex and profanity in their shows, and make some decisions which just defy any rational sense or stand by the old staple arguments (ie. think of the children).

Thank god for the English though who couldn't give a rat's ass about Janet or pressure from family groups. Newspaper The Guardian reports that this week saw the first airing of a new 75-second promotional spot for UK's Channel 4 in which dozens of celebs from the UK, Australia, and US shows like 'The West Wing', 'Six Feet Under', 'The Osbornes', 'The OC', 'Without a Trace' & 'Scrubs' are asked what their favourite swear word is. The result is a quick cut TV spot filled with nearly twenty utterances of f**k, whilst the dreaded 'C' word is mentioned at least six times (easily giving it the record for the highest number of expletives in a promo spot ever).

The spot is part of a series of similarly themed ads in which celebs in programs on the channel are asked personal questions like 'When did you lose your virginity?' and 'What angers you the most?'. The broadcaster was hoping to air this promo on the big screen, attached to the second 'Kill Bill' in Brit cinemas however the country's Cinema Advertising Association has baulked at the idea. The spot can now be seen on FilmFour after 10pm in England, however for those of us who live abroad - you can find the entire hilarious ad online in a 2.8MB high quality shockwave flash version at the network's official site.
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