Tuesday, March 16, 2004

Slashdot | Unicast Claims Success With Internet Commercials

Slashdot | Unicast Claims Success With Internet Commercials: "'Remember that trial run of full-motion commercials on sites like ESPN.com and MSN? The BBC reports that Unicast, whose caching technology makes these ads work, is claiming a strong favorable response from Internet users who viewed the advertisements. It looks like they could now be making long-term deals with clients (the article mentions Forbes.com and weather.com). As a dialup user, I am less than thrilled about the idea of an extra 2 MB download each time I visit one of these sites.'"

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