Wednesday, May 04, 2005

Nike and Bausch & Lomb’s MaxSight performance-enhancing lenses

Nike and Bausch & Lomb's MaxSight performance-enhancing lenses: "Ok, performance enhancing drugs, bad; but once we start getting into the realm of installable body mods things get a little sticky. We’ve got a feeling the jury’s still out on MaxSight lenses though; codeveloped by Nike (who else?) and Bausch & Lomb and just about ready to market, they’re designed to help players better track the objects and movement, increase contrast, and reduce glare (we're trying to avoid the obvious 28 Days Later/zombie jokes here). And they’re apparently already making their way into MLB by way of the Orioles' second baseman Brian Roberts. But you know, it's all fun and games until somebody’s down in the outfield on all fours screaming, 'My contact, my contact!'"

for thoes who don't no me well, i am not the sports guy (other than, transition, mountains and waves). but i am very interested in the idea of performance enhancement in sport. it became quite a hot topic for me over the summer when at cambridge i butted heads with almost everyone in my class over the idea.

anyway one of my arguments was that drugs are not the only methods of performance enhancement. here is just another in a long list!!! (i may come back and get cites for a few of the other examples, or fee free to google: "plato drugs and sports easy jet magazine", "nike golf balls", "nike house runners presurized wired magazine", "arm ligament surgery pitchers wired magazine") and a big up to all cambridge crew that made me think hard about the issue!!!

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